Who Owns Audi?

Learn About Audi with Audi Fletcher Jones

 

Who Owns Audi? 

As an Audi driver, it's easy to see that this brand offers a proud lineup of vehicles. However, as you traverse the Costa Mesa streets in your luxury ride, you may wonder, "Who is Audi owned by?" If you want to know who owns Audi, you needn't look further than the Volkswagen Group. Audi models have an interesting and rich history that includes some notable firsts - like when they introduced Audi quattro®, the first permanent all-wheel-drive system in a passenger car. Learn more about who owns Audi cars today, and then test drive one for yourself at Audi Fletcher Jones. 

The History of Audi

In 1899, August Horch founded his first automotive group - Horch & Cie. While he built his first car there, a disagreement with the board caused him to leave. At that point, he went on to form a new auto group named Audi. This name came from a Latin translation of August's surname of "Horch" or "Hark." As August's last name "Horch" was already trademarked, his business partner suggested the company adopt the Latin translation of his surname, Audi. 


Thanks to a streak of wins from 1911 to 1914 in the Austrian Alpine Runs, Audi became internationally known for its performance. While the brand continued to grow, August Horch left the automotive company shortly after the First World War to become an independent automotive expert in Berlin.

Who Is Audi Owned by Today?

The answer to "Who is Audi owned by?" shifted over the years. Eventually, Audi joined other iconic high-end brands that became part of the Volkswagen Group of German automakers. These brands also include:


  • Bentley

  • Bugatti

  • Lamborghini

  • Porsche 


Even though Audi is under the Volkswagen brand, it still holds an individual presence on the market. 

Where are Audi Models Produced?

Audi vehicles are manufactured at two different plants in Germany, along with at several other Audi plants around the world. These locations include:


  • Ingolstadt, Germany

  • Neckarsulm, Germany

  • Aurangabad, India

  • Bratislava, Slovakia

  • Brussels, Belgium

  • Changchun, China

  • Győr, Hungary

  • Jakarta, Indonesia

  • Martorell, Spain

  • San José Chiapa, Mexico

How to Say Audi

Not sure if you're pronouncing "Audi" correctly? Similar to its sister brand Porsche, owners and car enthusiasts want to make sure they're accurately pronouncing the brand name. While you may hear many people saying "AW-dee," Audi is pronounced, "OW-dee." This difference may seem minute, but it means a lot to German speakers. Along with knowing who owns Audi cars, understanding how to pronounce the name of the brand will distinguish you as a true Audi fan!

The Future of Audi

Now that you know who owns Audi cars, you have a better understanding of the rich history of this car brand. If you drive an Audi, then you're well aware of the incredible prowess of this manufacturer's current state. But what about the future of Audi? The vision of Audi includes a slew of innovative electric vehicles for drivers to enjoy. Over the next few years, Audi plans to offer over 30 electric models. This is great news if you're hoping to find a high-performance luxury vehicle that will also help you reduce your carbon footprint.

Explore the Audi Brand at Audi Fletcher Jones

Now that you know who owns Audi and who makes Audi, you can understand why drivers have such an affinity for this German auto company. If you want to take the next step and join the Audi family, find your new or used Audi vehicle at Audi Fletcher Jones. Serving customers from Newport Beach to Irvine and beyond, Audi Fletcher Jones will be happy to introduce you to not only the Audi family but to our Preferred Owner's Club as well! 


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